Luxury travel is evolving into a wellness and longevity-driven experience, replacing excess with health optimization. Storylines' wellness cruises, for example, feature stem cell treatments and bioidentical hormone therapies, catering to travelers seeking to extend their health spans. Fountain Life, a key player in this space, partners with luxury ventures like Sam Nazarian and Tony Robbins' "The Estate," offering high-end preventive medicine, AI-based diagnostics, and longevity treatments within luxury hotels. These initiatives reflect a broader trend, with wellness tourism projected to hit $1 trillion by 2024, as affluent travelers prioritize health over indulgence. With offerings ranging from IV therapy to advanced biomarkers tracking, longevity tourism is becoming a cornerstone of high-end travel experiences.

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